Commercials promoting a political candidate are just as important as debates and print pieces in newspapers. I think that it is rare to find a commercial that is short, sweet and to the point. When a commercial is like this, it does not frustrate viewers, and that is why Rick Dollinger’s commercial promoting himself for state senate is a well-made commercial.
One thing that viewers will appreciate is that he is actually speaking about issues that concern people with the upcoming election: working rights and pro-choice rights. He says he values what people in the Rochester community value, and that is a good statement to make because he is identifying with people.
Additionally, no where in the commercial did Dollinger point out what his opponents do wrong: He focuses on what he believes in and how he will make a difference, rather than bash opponents people do not care about. People want to know what Dollinger will do for people, and he said this perfectly.
Link to video: http://www.youtube.com/watch?v=JTH7k2D0uxo
Rating: Escape the Royal Navy
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